7 Easy to Implement Steps for Using Facebook to Promote Your Business
It’s about quality, not quantity. In fact, on Facebook less is more, most of the time, when it comes to business posts. In a world where people are pommeled by marketing messages from every direction, one of the reasons they flock to places like Facebook is to catch up and share with each other, not to get inundated by even more intrusive ads. So you don’t need to spend a lot of time there when you’d rather be working on other aspects of your business.
- Mix business with pleasure. Your business posts shouldn’t always be about your business. Mix announcements about your business with posts that are fun or informative. More on this in the tips that follow.
- Give your followers something they can use. When you come across an article, photo or video that your customers might enjoy or learn from, share the link with them on Facebook. These can be indirectly related to your business, so they come across more as networking rather than advertising. For example, if you own a car dealership, you can post reviews regarding specific makes and models and car care tips; if your business is a restaurant, maybe you could share some nutrition facts, cooking tips or historical articles on the origins of different dishes.
- Stir in a dose of local flavor. This is one of my favorites, and can be done in so many ways. From posts that support a local sports team to links to local news articles or upcoming events, you can have some fun engaging with your customers on Facebook. One restaurant I know did a great job with this, looking up tidbits on local history and sharing photos of the surrounding area. These were often shared by the restaurant’s followers, broadening that business’s reach.
- Run contests now and then. The big boys do it—Amazon, Staples, Maybelline, Sony, Levi, Ford to name a few. Why not you? Your followers already know and like you. Why not give them a chance to win a gift certificate, a free service or a special offer? Contests are also something that Facebookers love to share with friends and family. As you can probably guess by now, having people share posts about your business is one of the most effective Facebook marketing tactics you can employ. Viral word of mouth is what you’re ultimately after.
- Offer Facebook only specials. This one’s pretty self-explanatory. Offer the occasional special only to someone who follows your business on Facebook would know about. You can do this by having people mention your Facebook page in order to get the price break, or instruct them to print off your business’s Facebook page.
- Post customer photos. Another self-explanatory strategy, this one personalizes your customer engagement big time. Whether you capture them posing next to your personally or enjoying one of your product or services, spotlighting customer photos gives both them and your business a moment in the Facebook sun.
- Ask your followers a question now and then. Social media in general, and Facebook in particular, is all about engagement. Posing questions is a particularly effective way to interact with your customers and fans. Keep the questions fun and non-controversial—for example, things like “What do you like most about living in [your city or state]?” “What place would you like to travel that you haven’t visited yet, and why?” You can even occasionally tie the questions back into your business, e.g., a car dealership might ask what was the first car their followers ever owned, a local pharmacy might question what sort of home remedies people endured as children, a florist can ask about favorite flowers, and so forth.
Facebook allows you to put a personal and personable face on your business, strengthen your relationship with existing customers and connect with new ones. Put these seven tips into regular use and watch your business grow by leaps and bounds.