Word Genie Marketing

Where Marketing Magic Happens. ™

I Firmly Resolve…

After seeing numerous articles and blog posts over the past week about the pros and cons of making New Year’s resolutions, I needed to take a step back and assess where I actually stand on the issue.

What I came to realize was that I’ve been a resolution maker and breaker for as long as I’ve kept diaries and journals, which started around the age of 12. Yet, when recently asked by a friend on Facebook if I had any for the coming year, by golly, I was able to jump right in and list three!

Why, I wondered, would I keep up an annual ritual that apparently has historically yielded little benefit for me as a person or for the world at large over the course of several decades?  Did I really think making resolutions for 2014 would be any more effective than the ones I made in 2013, 2012, 2011…?

Or, conversely, were the resolutions I’ve made over the years really all that ineffective? Maybe not; after all, I have achieved at least some of the things I’ve set out to do in the past.

Here’s the thing: whether or not I’ve previously kept my resolutions, I find the whole concept of starting out with a clean slate at the threshold of a brand new year invigorating if I  and motivational.  I think that’s why all of us New Year’s resolution makers do it.  The way I look at it, if I don’t at least set goals for the next 12 months, what would I use as a compass to guide the way, or as a yardstick to measure my progress? And aren’t resolutions just that: goals that we want to set for ourselves?  If they’re important enough, if they’re milestones we really want badly enough and if they are good for us, then resetting one’s sights on them every January first doesn’t strike me as such a bad idea.

So if you haven’t set your resolutions yet for 2014 because others have pooh-poohed the idea as silly or a waste of time, I invite you to join me now.  It certainly isn’t too late.  Whether they involve personal or business goals, or a delicious combination of both, go ahead and set them, and embark on the journey towards making them a reality.

Wishing you all the best of health, prosperity and success in 2014.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up to our newsletter!