1. First, think about what your marketing goals are. Do you want to attract
more new customers? Keep in touch with past customers? Have more people find your website when they search
for local services online? Just get a general idea of what your goal is. You are nowhere near the point where
you have to make any decisions yet.
2. Call me or e-mail me to up an initial
free consultation call with you.
3. During the initial call, I will ask you a series
of questions about your business itself, what your business needs are (e.g., more customers, higher sales, more repeat
business, etc.), what your current advertising and marketing strategies are, what you budget for advertising, and what you
think you might need from me. The call will take no more than 15 minutes. Again, there is still no obligation from
you at this point.
4. After the call, I will draw up a customized marketing strategy for
your business and send it to you via e-mail. The proposal will contain my suggested approach (or perhaps
several ideas) and rate.
5. Now you either say, "Excellent, I like all of
what you've suggested, so let's get started!" or you say "Well, I like this idea of yours, Word Genie, but I don't
want to do that other one right now," or you might say "No way, Word Genie, I'll just keep doing what I've
been doing and get the same old results."
6. Depending on how you respond in step
5, I will arrange a follow up discussion with you to ensure I know exactly what you and your business need, and send you a work
agreement outlining the service(s) and price(s) we agree upon for you to sign. Depending on size and scope
of the services I provide, I will also send an invoice for full payment up front, a deposit, or a monthly billing.
7. Upon receipt of the signed work agreement and payment/deposit, I will immediately begin working for you.
You will receive regular (e.g., weekly) email status reports from me regarding progress; I will also be available by phone
or email if you need to speak with me.
9. Again, my ultimate goal is to provide you
with fast, affordable, effective service, and to make sure you are totally satisfied with the writing and/or editing I provide.
10. OK, that's it. If you have an questions I haven't answered above, feel free to
e-mail me, complete the contact form on the Contact Us page or call me at (315) 345-4679.
